Scholastic’s school-based retailing operations, especially Scholastic Book Fairs, have been a major force in making the graphic novel medium acceptable to parents and teachers, offering both books from the highly successful Scholastic Graphix imprint and non-Scholastic graphic novel titles.
Book Fairs use portable in-school displays to show books available to order, for which schools receive a revenue share in books or cash. Book Clubs use paper and digital flyers distributed to students and families in schools to collect orders and earn free books and rewards for the school or teacher. "[T]hese highly differentiated, uniquely Scholastic businesses have significant overlap and synergies in their customers and operations," Scholastic CEO Peter Warwick noted in explaining the reorganization.
