Ravensburger announced that Amazon applied a virtual queue system to the launch of Disney Lorcana: Rise of the Floodborn onto their site on December 1, 2023.

Amazon has previously used these types of queue systems to organize the launches of ultra hot items, such as PlayStation 5 in 2020. This is the first time the company has applied this system to a TCG, which speaks to the overwhelming number of orders Amazon expects to see for this product. Fans in the U.S. can sign up for the queue at 9 am PST, and they will be put into a lottery system. Later on, lucky customers will receive a invitation to actually purchase the product they were queued for within a 72-hour timeframe. The products available for order include Rise of the Floodborn Starter Decks (see "'Disney Lorcana: Rise of the Floodborn' Starter Decks") and Booster Boxes.