Amazon has previously used these types of queue systems to organize the launches of ultra hot items, such as PlayStation 5 in 2020. This is the first time the company has applied this system to a TCG, which speaks to the overwhelming number of orders Amazon expects to see for this product. Fans in the U.S. can sign up for the queue at 9 am PST, and they will be put into a lottery system. Later on, lucky customers will receive a invitation to actually purchase the product they were queued for within a 72-hour timeframe. The products available for order include Rise of the Floodborn Starter Decks (see "'Disney Lorcana: Rise of the Floodborn' Starter Decks") and Booster Boxes.

For Their Online Launch; First Time in Company History System is Used for a TCG
Posted by Jeffrey Dohm-Sanchez on December 1, 2023 @ 7:59 am CT

Ravensburger announced that Amazon applied a virtual queue system to the launch of Disney Lorcana: Rise of the Floodborn onto their site on December 1, 2023.
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