Gray Matter Games inked an exclusive agreement with Asmodee USA for distribution of their games into hobby stores, specific mass market, and eCommerce retailers.

Gray Matters Games are the makers of party games like You Bet-Cha!, The Game of Wolf, Root Beer Float Challenge, and Ridiculous Expositions. Their newer titles include Wrong Answers Only and Word Wipeout. Cofounders Joe and Lauren Barron are also committed to promoting brain health, hence the name of their company, and have donated a portion of their profits they make off their games to Alzheimer's research.

"This new partnership will significantly expand our distribution into mass, hobby and international markets, bringing our award-winning party games to more tables around the world,” said Joe Barron about the deal.

Asmodee also inked an agreement to exclusively distribute Altered, an upcoming TCG from Equinox (see "'Altered TCG'").