Asmodee USA and Professor Puzzle have inked an agreement for exclusive distribution rights to Professor Puzzle's games portfolio in hobby channels in the U.S. and select mass market channels (correction 9.17.2024; distribution channels clarified, apologies).

Professor Puzzle is the UK-publisher of such games as May Contain Butts, Subway Squeeze, and Escape from the Museum. The new distribution agreement includes distribution into hobby channels as well as some mass channels such as to Aldi, BJ’s Wholesale, Kroger, Party City, and Rite Aid.

“Professor Puzzle is a brand that has consistently brought clever creativity and joy to the gaming community,” said Julien Sharp, Country Manager at Asmodee US. “With our combined expertise and shared passion for great games, we’re confident that this partnership will strategically enhance Professor Puzzle’s presence and product reach in the U.S. market.”

This new partnership will strengthen Professor Puzzles footprint in U.S. markets as well as add to Asmodee's distribution roster.

Asmodee has also appointed Thomas Koegler their new Chief Executive Officer (see "Asmodee Appoints New CEO").