Sponsored.  Upper Deck invites local game stores and hobby stores to become a Certified Diamond Dealer (CDD).  CDD shops gain access to new Upper Deck products, the Co-Op Program, the annual CDD Conference, and support from the Upper Deck marketing team.  Apply now!

Since the launch of the CDD Program, Upper Deck has supported hundreds of Certified Diamond Dealer stores, and they are thrilled to see all the new shops that have already joined the CDD program.  Along with access to Upper Deck's premium products, the CDD program offers a variety of other benefits, including the Co-Op Program, the annual CDD Conference, promotional products and marketing support directly from the Upper Deck.  Upper Deck strongly believes that FLGS's are the pillars of the gaming and TCG communities and they are committed to providing these benefits to all of their shops.

Why become a Certified Diamond Dealer?

  1. Access to carrying Upper Deck product is limited exclusively to Certified Diamond Dealers, mitigating competition from non-traditional channels and therefore protecting your business.
  2. Guaranteed customer care for consumers of Certified Diamond Dealers only.
  3. Featured on Upper Deck Organized Play Event Finder and Receive Organized Play Events Support.
  4. Co-op and asset distribution (direct mailers and digital banners).
  5. Receive an invitation to the Upper Deck Certified Diamond Dealer Conference, an industry leading conference tailored to support your business prosperity.
  6. First access to product information, and priority access to sell products or exclusive hobby product option different from mass retail.
  7. No minimum order nor exclusivity requirements.
  8. Order from a selection of Authorized Distributors in your territory.
  9. Access to order full portfolio of Upper Deck product, but not required to commit to all products.

Top Tips to Get Approved

  1. Accessible by having a traditional brick and mortar retail location
  2. Open to customers a minimum of 35 regular hours per week

If you're a shop owner looking to apply the process is quite simple.  Check to ensure that your store meets the above qualifications, then contact an authorized distributor and inform them that you'd like to complete the Certified Diamond Dealer application.  You can find the list of authorized Distributors here upperdeck.com/cdd-inquiry-distributor-locator.  Find out more about Neopets Battledome Trading Card Game at upperdeck.com/neopets.