As the Chase for 'Pokemon TCG' Cards Heats Up
Posted by Milton Griepp on February 15, 2021 @ 2:50 am CT
A merchandiser for Excell Marketing, the category manager for collectibles for Target and other chains, recently found a tracking tile that had fallen off their vehicle, according to a source close to the situation. The tracking tile was presumably put there so chain store pickers would know when new stock was delivered to the store so they could visit immediately afterward and clean the shelves of hot products.
The situation is especially acute with Pokemon TCG; The Pokemon Company released a statement last week acknowledging product shortages and promising increased production (see "Pokemon Company issues Statement on Product Availability").
McDonald’s restaurants are selling out of Happy Meals with the card packs, leaving unhappy customers. The company is trying to address shortages, and is "strongly encouraging restaurants to set a reasonable limit on Happy Meals sold to customer," according to Restaurant Business.