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Through Multiple Channels
March 25, 2007
TV commercials to support sales of Hidden City Games' Bella Sara kicked off on March 12th on Nickelodeon, Cartoon Network, and ABC Family, hitting 80% of the country.
'The System Needs to Change'
March 11, 2007
Michael Costello of Downtown Comics in Indianapolis, Indiana saw comments from Garner Loudermilk chastising retailers for being unprepared for Captain American #25 and thinks the system needs to change.
Retailers Needed 'Fair Warning'
March 11, 2007
Thacher E. Cleveland of Dark Star Bookstore in Dayton, Ohio saw the comments by Garner Loudermilk chastising retailers for being unprepared for the demand for Captain American #25 and asserts that Marvel should have given retailers fair warning about the scope of publicity for the release.
With Cross-Investments
March 8, 2007
Namco Bandai Holdings, Toei, and Kadokawa have completed a series of cross-investments that strengthen ties between the companies.
In TRU First,
March 4, 2007
Bandai's Ben 10 CCG debuted in Toys R Us stores last weekend, and will appear in other mass market outlets in a couple of weeks.
But Can't Make Up for Licensing Drop
February 26, 2007
Publishing revenues for Marvel Entertainment were up 22% in the fourth quarter of 2006 and nearly 18% for the year.
First GN Guide With Reviews
February 22, 2007
An ICv2 Release. ICv2 has announced the release of ICv2 Guide #40: Graphic Novels.
McDonald's, Wal-Mart, K-Mart, Toys R Us
February 20, 2007
Warner Bros., 4Kids Entertainment, and Playmates Toys have fashioned a major promotional campaign for the CGI Teenage Mutant Ninja Turtle Movie , which opens on March 23rd.
'Transformers' to 'AVP'
February 15, 2007
The only toy-based blockbuster of 2007, Transformers, which opens July 4th , should be able to move a lot of merchandise. Director Michael Bay previewed 25 minutes of the film at Toy Fair and it was very well received.
'Ghost Rider' to 'Ratatouille'
February 15, 2007
With the first big comic 'event' movie, Sony's Marvel-based Ghost Rider , opening today, it's time to take a look at the films that offer retailers merchandising opportunities in 2007.
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