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And Targets Marketing To Coincide With Release
June 8, 2003
Marvel President Bill Jemas dramatically reversed course and announced that he was ready to reprint Trouble #1 if the book sells out.
National Review Reviews Cap
April 13, 2003
Marvel's efforts to gain attention for its products with hot-button editorial material recently succeeded in an unlikely way -- its Captain America comics were reviewed by Michael Medved on National Review Online.
DC Direct Not Worthy
January 7, 2003
Kenny Penman of Forbidden Planet International in the UK saw the ICv2 2002 Toy Awards, strongly disagreed with our choice of DC Direct as Toy Company of the Year, and offers this impassioned response.
Deal and Phenomenon of the Year
January 3, 2003
These awards are given as a way of reflecting on the events of the year and to draw some conclusions from them. We chose Jakks Pacific's acquisition of the Dragon Ball toy license as the Deal of the Year, and the divergent price trends in collectibles as the Phenomenon of the Year.
'Insulting'
December 14, 2002
Steven Bates of Bookery Fantasy in Fairborn, Ohio saw our recent coverage of Marvel's plans for Rawhide Kid and doesn't like what he's seen so far.
Gunslinger Outed
December 8, 2002
Marvel has unveiled its latest publicity ploy: the new 'mature line' Max comic, Rawhide Kid: Slap Leather , will feature the outing of the eponymous pistol packer in what editor-in-chief Joe Quesada called, 'the first gay western.'
From $2.25 to $269.95
November 18, 2002
Retailers reporting their top dollar products to ICv2 based on October sales listed products with retail prices varying by over a factor of 100, showing that it's not necessarily a high price (or a low one) that produces big dollar volume.
Masters of the Universe, Daredevil Target Premiere Strong
November 4, 2002
Following the trend established in October, comic store orders on most top comics slipped again in November, with only five of the top twenty-five posting increases (all below #15).
'And Revises Marvel's Overprint Policy'
October 22, 2002
Marvel COO Bill Jemas released this statement on the reasons for Marvel's no-overprint policy and a change Marvel is making to it.
Tweaking No Overprint Policy
October 22, 2002
In a break with past Marvel policy, Marvel COO Bill Jemas has announced that Marvel will be printing a Marvel Must Have edition containing the first issue of its upcoming Captain America miniseries, Truth: Red, White and Black , on spec.
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