'A Problem with Incentive Covers'
May 10, 2004
Steve Nemeckay of Amazing Heroes in Union, New Jersey saw our coverage of variant covers and explains that incentive covers are the type of variants that he finds most damaging.
Oversaturation a Bigger Problem
May 10, 2004
Corbit Wilkins of Captain Comics in Boise, Idaho saw our coverage of variant covers and feels that there are more important factors that can affect sales.
Recent Events Worry Some
May 9, 2004
A recent spate of variant covers by the Big Two comic publishers is causing concern in some quarters that the increasing use of the technique is a trend that will end badly.
Variants Are the Symptom, Not the Cause of Collector Mentality
May 9, 2004
Dark Horse doesn't use very many variant covers; Marketing Manager Jeff Macey told us he thinks variants took the rap for bigger problems in the 90s comic bust.
Variants 'Like an All-Sugar Diet'
May 9, 2004
Marvel President of Publishing Gui Karyo defended marketing based on collectability, but doesn't feel it contributes to long-term growth.
Wants Creators to 'Knock It Off' on Variants
May 9, 2004
Image Publisher Erik Larsen told us he is going to discourage the use of variant covers at his company, but that ultimately, creators rule.
Marketing Trumps Buzz
May 9, 2004
Universal's $160 million-blockbuster Van Helsing jolted the summer movie season into gear with an estimated $54 million debut, averaging a hearty $15,165 per venue.
Variants Boost Sales, Attract Interest
May 9, 2004
DC Vice President--Direct Sales Bob Wayne shared the numbers that motivate variant cover use and denied 'plotting' to win sales race.
Selling All the Time
May 5, 2004
Alan Elliott of Queen City Bookstore saw the comments of Jim and Crystal Brown of Midwest Comics & Games and Matt Lehman of Comicopia on Hellboy stock-outs and had this response.
Out in Japan in June
May 3, 2004
Masamune Shirow, the creator of Ghost in the Shell , will release the fourth in his series of Intron Depot art book collections in Japan this June.
