$45 Million Ad Campaign
February 21, 2001
Coca-Cola Company has forged a deal with Warner Bros. to become the sole promotional partner for the Harry Potter film series.
Including Bill Tucci's Shi
February 19, 2001
The Matrix was a big hit for N2, which is planning a third series of Matrix figures for 2001 as well as new twelve-inch figures.
Another TV Station Takes on Anime
February 14, 2001
Pittsburgh's WTAE-TV consumer watch reporter Wendy Bell is the latest television news hound to go after anime.
Hong Kong Style Breaks Out
February 14, 2001
Ang Lee's poetic martial arts film, Crouching Tiger, Hidden Dragon became the highest grossing foreign-language film in U.S. history this past weekend with a total take of over $60 million
Studios Change Release Dates
February 17, 2001
Two films of special interest to specialty store retailers have had their release dates changed.
Stakes Domain Claim
February 17, 2001
Warner Brothers has registered the domain name 'Akiramovie.com.'
Dark Horse, Platinum Working Deals
February 17, 2001
The European comic syndicate Strip Art Features (SAF) is working with Dark Horse in order to get SAF properties exposure in the U.S.
Paper Goods Don't Fly
February 17, 2001
Public acceptance of the film will play a determining role, but right now it is safe to say that there is trouble in Pottersville .
Dreamworks Biggest Promo Ever
February 6, 2001
Dreamworks is planning its biggest promotional campaign ever for the computer-animated Shrek, which features Austin Powers creator Mike Myers.
2001 Movies with Merchandising Potential
May 1, 2001
Here's a list of what appear to be, at this moment, the best merchandising opportunities among 2001 movie releases.
