Column by Steve Bennett
March 11, 2007
This week, Steve Bennett looks at Captain America #25 and related issues.
'The System Needs to Change'
March 11, 2007
Michael Costello of Downtown Comics in Indianapolis, Indiana saw comments from Garner Loudermilk chastising retailers for being unprepared for Captain American #25 and thinks the system needs to change.
Marvel Gave 'Virtually No Information'
March 11, 2007
Dan Urazandi of Bizarro World in Davis, California saw the news about the fall-out concerning Captain America #25 and is frustrated by the lack of information from Marvel.
Not Enough Information From Marvel
March 11, 2007
Scott Moore of Galaxy Comics in Saginaw, Michigan saw John Riley's comments about the limited availability of Captain America #25 and comes to the conclusion that Marvel did not give enough information to allow retailers to order appropriately for this issue.
Retailers Needed 'Fair Warning'
March 11, 2007
Thacher E. Cleveland of Dark Star Bookstore in Dayton, Ohio saw the comments by Garner Loudermilk chastising retailers for being unprepared for the demand for Captain American #25 and asserts that Marvel should have given retailers fair warning about the scope of publicity for the release.
Marvel Should Have Communicated Availability Sooner
March 11, 2007
Andrew Iwamasa of Collector's Corner in Midland, Michigan saw the news about the fall-out concerning Captain America #25 and thinks Marvel should have let retailers know that additional first printing copies would be made available sooner.
Record Days and Quick Sell-Outs
March 8, 2007
The amazing press reaction to the death of Captain America storyline in Captain America #25 (Marvel listed over 150 national and local media outlets that had picked up the story as of Thursday) has overwhelmed direct market retailers with customers looking for the book.
Marvel 'Stunt' Back-fired
March 8, 2007
Glen Soustek of Westlake Cards, Comics & Coins, Inc. in Roselle, Illinois saw John Riley's comments about the limited availability of Captain America #25 and thinks Marvel caused more harm than good with its 'stunt.'
Retailers Should Accept Blame
March 8, 2007
Garner Loudermilk, an employee at a toy company, saw John Riley's comments about the limited availability of Captain America #25 and thinks retailers shouldn't blame Marvel for their problems.
'Heads Need to Roll'
March 8, 2007
Ed Sherman of Rising Sun Creations in San Diego , California saw John Riley's comments about the limited availability of Captain America #25 and thinks Marvel handles things poorly.
