Marvel has announced plans for in-store Star Wars launch parties, with exclusive items that include promotional pins, Skottie Young lithographs, and a John Tyler Christopher party variant cover.
 
Star Wars #1 releases on January 14th, and Marvel will provide promotional postcards, exclusive giveaway items including promotional buttons, Skottie Young lithographs, cake toppers and more.  Stores who opt in to host an event can also order the exclusive John Tyler Christopher party variant cover.
 

Pichelli variant
In addition to the main cover by series artist John Cassaday, previously announced variants by Alex Ross and Joe Quesada (see "Alex Ross 'Star Wars' Cover" and "'Star Wars' #1 Wraparound Variant"), and the exclusive party variant, several other incentive variants will be available.  Pictured here are the Sara Pichelli, Bob McLeod  and Skottie Young variants, with additional covers provided by J. Scott Campbell (Connecting Variant A), and John Tyler Christopher (Action Figure Variant).  There will also be incentive Ross and Quesada sketch covers and a movie still variant.
 
McLeod variant
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Young variant