In response to queries from ICv2 prompted by retailer concerns, Score's Director of Marketing Jonathan Quesenberry defended his company's rollout of the new Yu-Yu Hakusho CCG.  Score claims that its inability to fill reorders immediately stems from a surge in orders just before release, not from a desire to manipulate the market.  Quesenbery told ICv2, 'First our advance orders were very low, so we produced only what we thought we could sell.  Looking at a marketplace saturated with anime-based releases, we simply chose an amount that would not position us, or anyone, into a situation with inventory.  Secondly, while orders did in fact double in the few weeks before launch, our production had already commenced and we were forced to launch with the quantity we had on hand.'

 

Shipping the Yu-Yu Hakusho CCG in waves was done by design.  Following the pattern employed in shipping its DBZ CCG, Score planned on releasing a Standard edition two weeks after the release of the First Edition.  Quesenberry told  ICv2, 'Though we still believe in the value of this philosophy for the hobby retailer, we will be looking at a better way to structure this rollout for our upcoming December release, The Dark Tournament.'

 

According to Quesenberry, hobby and mass market accounts received the First Edition at the same time and many Hobby accounts were able to get it on sale first, while the Mass merchants were still working it through their distribution systems.  Quesenberry told ICv2 that problems arose with the shipping of the Standard Edition, 'It is true that we sent Mass/Retail accounts Standard Edition before the expected two week window -- but Hobby retailers received the same shipping schedule. Fans can expect to see the product on shelf everywhere by the end of this week for Standard, regardless of whether they are at a hobby or mass account.'