Hidden City Games has begun its third flight of national TV advertising behind the Bella Sara trading card game.  The new flight, supporting Ancient Lights, began October 15th and runs through the end of December on Cartoon Network, Nickelodeon, ABC Family, Toon Disney, and YTV in Canada.    

Hidden City ran two earlier flights of TV ads.  From March 12th to June 10th, ads ran supporting the launch product.  From July 15th to September 30th, ads supporting Northern Lights ran on Cartoon Network, Nickelodeon, and ABC Family, around 20 times a week. 

The company attributes the TV advertising, along with the in-store retail incentive (Erinn promo), and an updated retail locator for helping the Bella Sara Website top 1 million active users in September.