Asmodee will release Lure, a new fishing game by Allplay, into retail on August 1, 2025.

In this game, designed by Satoru Nakamura, players try to reel in fish cards for points. They catch the fish by rolling dice, trying to beat the fish's target number and fulfill any requirements the fish card has. The game utilizes a blind-bidding dice mechanic to determine player order, and different combinations on dice attract different fish for players. The player with the most points at the end of the game wins.

The game supports two to five players, ages 7 and up, and plays in 15 minutes. It will retail for $19.99.

Allplay has also recently announced Sail Legacy (see "Gives ‘Sail’ the Legacy Treatment").