Bandai Entertainment is trying a new anime business model, offering an initial release of Kannagi (Crazy Shrine Maidens) through exclusive online retailers and streaming online, with a general retail release at a later date.  Bandai Entertainment President Ken Iyadomi explained the strategy.  “North American anime companies have suffered unexpected heavy returns from general market retailers in recent years but if we can sell moderate quantities exclusively online where no sales returns exist, I believe we can acquire more anime for the US market to be released in this pattern,” he said.  “This is a very different business model and a new challenge.”

The exclusive online versions will be released in two DVDs, with a free t-shirt for purchases of both volumes by September 8th. 

The two volumes will then be released as a two-set edition sold through other retailers. 

Kannagi (Crazy Shrine Maidens) is based on a manga by Eri Takenashi.  The anime is directed by Yutaka Yamamoto (The Melancholy of Haruhi Suzumiya and Lucky Star).