From Boston Globe
Posted by ICv2 on September 23, 2002 @ 11:00 pm CT

Marvel has obtained the first positive response to its efforts to begin PR for the new series The Truth longer in advance of release (see 'Marvel Gears Up PR Earlier for Black Cap') -- the Boston Globe ran a lengthy feature article today. This is a promising sign for the PR strategy that Marvel is pursuing with the avowed purpose of making it easier for retailers to gauge interest in the title in time to order the right number of copies to sell. But many additional hurdles have to be overcome for the strategy to be successful. First, other news outlets will have to join this first major metropolitan daily in covering the story early. Second, that coverage will have to prompt enough interest in the right direction to be visible to comic retailers. And third, the retailer will have to be able to make the connection between that heightened level of interest and the correct number of copies to order. The next few weeks will tell to what degree these three conditions will be achieved.
MORE NEWS
From Oni
April 18, 2025
Oni Press is planning a summer comics event around Rick and Morty, with a core event series and three tie-in one-shots, to launch in July.
New Garden-building Game by Rebel Studio
April 18, 2025
Asmodee will release Pergola, a new garden-building game.
MORE COMICS
Announced at Star Wars Celebration Japan 2025
April 18, 2025
The projects were announced at the Manga Mania panel at Star Wars Celebration.
From Dark Horse Comics
April 18, 2025
Here's a preview of Star Wars: The High Republic Adventures Phase III – The Battle of Eriadu, published by Dark Horse Comics.