The Hub’s new ongoing series Transformers:  Prime will premiere on Friday, February 11th with a new episode in its regular time slot (4:30 ET).  Then show was introduced with a five-episode miniseries event in late November (see “’Transformers:  Prime’ on the Hub”), which was Hub’s best ever audience delivery among Persons 2+ and Households.  The miniseries was popular with both kids and young adults; 43% of kids 2-11 watched with adults 18-49. 

The Hub will lead into the premiere of the regular series by re-broadcasting the miniseries two episodes at a time, beginning on Friday, January 14th and continuing on successive Fridays until the premiere.