
True Blood was a huge hit for HBO, although it’s now been passed by Game of Thrones (see "'Game of Thrones' Tops Since 'Sopranos'"), which averaged 13.6 million viewers per episode for its third season; True Blood averaged 10.6 million viewers per episode for its sixth season.
Products tied to the series include comics and graphic novels from IDW Publishing, and trading cards from Rittenhouse. Cryptozoic Entertainment will release True Blood: Night Eternal, a card game, this fall.