
WotC’s Buy a Box program will provide 20 Alternate-art, foil promo cards (30 for WPN Advanced Stores) for free-with-purchase premiums tied to purchases of booster boxes.
The normal WotC program of events to support the new release is planned. Pre-release events will occur on February 1 -2. Launch Weekend will be February 7 -9. A Pro Tour event is planned for February 21-23, and Game Day will be on March 1-2. The three in-store events will be Quests 4 through 6 in the block-long Hero’s Path event (see "WotC's New Block-long 'Magic' OP Event").
The third set in the Theros block, Journey Into Nyx, will release on May 2, 2014.