The merchandise includes toys and dress up, apparel and accessories, publishing and more, sold exclusively at Target beginning in March.
The launch will be supported by a broadcast of the first animated television special and the series of animated digital shorts premiering this spring on Boomerang. The 44-minute animated TV special will be produced by Warner Bros. Animation in partnership with Mattel’s Playground Productions. The first of a series of Warner Bros. Home Entertainment DC Super Hero Girls original video animation releases is scheduled for launch later this year.
WBCP, DCE and Mattel will also launching a DC Super Hero Girls app in March, where fans can watch the animated shorts, play games, interact and connect with the DC Super Hero Girls world.
"It’s time for girls to get their capes on and envision themselves as strong, powerful and connected beings at the center of their own superhero story, and DC Super Hero Girls provides a brand-new, robust universe to do just that,” said Diane Nelson, President of DC Entertainment, President of Warner Bros. Consumer Products and President & Chief Content Officer of Warner Bros. Interactive Entertainment. “The toys, dolls, action figures and books that are rolling out at Target this spring, combined with the fun animated series currently online, feature stories of empowerment, inspiration and optimism that are relatable to girls. This program is changing the face of superhero culture, and we are really proud of that."
DC announced the franchise last spring (see "DC Launches 'DC Super Hero Girls' Universe") and launched the IP online in October (see "DC Launches Girls IP, Announces First OGN").
