Mattel President and Chief Operating Officer Richard Dickson said the company was "very encouraged" by the initial sales on its DC Super Hero Girls line in Target in the conference call with analysts last week. The figures just launched last month (see "'DC Super Hero Girls' Come to Target"). The first TV programming behind the brand, the Super Hero High one hour animated special, aired on Boomerang on March 19. Cartoon Network is running some shorts on its app.
"[W]e’re really pleased right now with the early reads right now of the DC Super Hero Girls collection exclusive at Target Company, but we’ll have a broader roll-out in June," Dickson said.
Implying that performance would determine continued support, Dickson looked ahead to the future. "And we anticipate continued momentum through the year and potentially a much longer franchise as they continue to introduce new characters into the mix," he continued.
Of course, with a retailer exclusive, there are dealers and collectors shopping at Target to get the figures before they hit broader distribution; we found 422 eBay listings under the search "DC Super Hero Girls," and those have to be coming from Target. Regardless, it’s good to see this initiative off to a good start.
DC Comics will release its first original graphic novel in July (see "DC Launches Girls IP, Announces First OGN").
In Target Roll-Out
Posted by Milton Griepp on April 25, 2016 @ 7:17 pm CT
MORE COMICS
On Market Conditions, BOOM! and Diamond, Direct-to-Consumer Sales, More
April 25, 2024
In Part 1, we talked about market conditions, why BOOM! Studios is with Diamond Comic Distributors, direct-to-consumer sales, and channel mix.
BOOM!'s Plans for 2024, the New Jeff Lemire Series, Ongoings, Variants, More
April 25, 2024
In Part 2, we talked about BOOM! Studios' publishing profile and plans for the year, BOOM! Box, their new Jeff Lemire ongoing, ongoing series in general, variants, and top 2024 releases.
MORE NEWS
'Sound Loaders'
April 24, 2024
Bandai will release One Piece TCG Sound Loaders : card loaders for One Piece TCG with background music and sound effects from the One Piece anime.
Not Even Direct Sales from GW Webstore
April 24, 2024
Games Workshop’s blind pack Warhammer Heroes Series 4 will be available in select Target stores and on the Target website, but not available from Games Workshop’s own webstore.