The Pokemonification of American culture continues apace, with a director announced for the rapidly progressing Pokemon live-action film and the revelation that the American launch of the new Pokemon video game was record-breaking.
Rob Letterman will direct Legendary’s live-action Pokemon film Detective Pikachu
(see “Legendary Captures Live-Action ‘Pokemon’ Movie
”), according to Hollywood Reporter
. Letterman directed Monsters vs. Aliens
, among others, and is also slated to direct the upcoming Dungeons & Dragons
feature (see “’Dungeons & Dragons’ Taps ‘Goosebumps’ Director
”). Writers for Detective Pikachu
have also recently been signed (see “Geek Movie Round-Up – ‘Pokemon’
”), and the film is expected to go into production early next year.
Meanwhile, Nintendo has revealed that Pokemon Sun
, the latest video games for the property, are the fastest-selling games the company has ever launched in the Americas. The two games have sold 3.7 million units in less than two weeks since launch, which is up 85% from the previous record holders: Pokemon X
and Pokemon Y
The Pokemon Go
mobile game is getting revival efforts in the wake of a drop-off after its huge launch, and other cultural expressions of the property are still growing (see "Changes to 'Pokemon Go' To Revive Users