Joshua Naiberg, a video game producer and former graphic designer, in Alameda, California read the recent article on Kickstarter (see "Do Mega-Projects Suck All the Oxygen Out of Kickstarter?") and had this to say.
For many casual sponsors / investors what looks to suck much of the potential financing out of the system depends on what is featured on Kickstarter's front page. This is where they play favorites so certain projects flourish and leave the other 4,500 Kickstarter projects gasping for air.
Very often "creators" are not in the business of marketing or PR. So by playing favorites, Kickstarter itself, has the ability to focus funding efforts onto specific projects' direction. Especially for users looking to sponsor something but who have no clear project in mind upon visiting their website.
The article cites 90,000 different sponsors for a project by DoubleFine. Yet a for-print comic book series proposal for the Image Comics miniseries Carbon Grey has 259 sponsors (as of 2:22pm March 5, 2012). Kickstarter can make the difference by featuring projects on their front page and as staff picks. What are the politics involved for creators to become featured beyond being on a list?
I have pledged to sponsor a project and since doing so have had no other projects presented to me by Kickstarter themselves. I follow their Twitter feed, but that does NOT cover every project, just a few they are giving a push too. IMO, the scales should be even for everybody and users who employ Kickstarter for funding should have Kickstarter remain unbiased
The opinions expressed in this Talk Back are solely those of the writer, and do not necessarily reflect the views of the editorial staff of ICv2.com.
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