Column by Scott Thorne
Posted by Scott Thorne on May 2, 2016 @ 1:15 am CT
This past Saturday, just in case you missed it, was International TableTop Day, the fourth annual celebration of board and other tabletop games sponsored by Geek & Sundry and the TableTop webseries (Season 4 just got announced last week, see "'TableTop' Season 4 Games Announced").
Each year, stores have had the option of registering as an official International TableTop Day location with the benefits to the store changing each year. The first year, Geek & Sundry leaped full force into TableTop Day, preparing two kits for retailers wanting to participate in the event, an inexpensive one with a number of promotional items and a few games and a much more expensive (around $500 if I recall correctly) kit that came with a lighted sign, significantly more promo items and games and the opportunity for a webcasted interview during the live streamed International TableTop Day event. Unfortunately, due to technical problems, several stores that paid for the package including the live streamed interview were bumped and never got interviewed and, last time I checked, never received any form of make-good from Geek & Sundry for the bumping.
Geek & Sundry Revamps TableTop Day"), which allowed the registered stores to receive the promo kit for TTD and also appear on the TTD location map, which worked a lot better than in past years. Registration also entitled stores to receive the TTD kit for only shipping charges. The kit carried out the TTD tradition of containing promo items for games that had never appeared on the show but apparently were played during the day's Twitch stream, but signed them up to participate in future Geek & Sundry Game Nights, which 50 stores participated in earlier this spring but has not come up again in the run-up to TableTop day. Interestingly, this was the first year I saw a company not affiliated with TTD participate in the event, as USAopoply shipped out a kit to stores that requested it, containing promotional items for their Marvel Munchkin, Wonky, Telestrations or Telestrations After Dark and Nefarious games. Hopefully other companies will take advantage of the attention generated by TTD in future years.
The opinions expressed in this column are solely those of the writer, and do not necessarily reflect the views of the editorial staff of ICv2.com.
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