Confessions of a Comic Book Guy is a weekly column by Steve Bennett of Super-Fly Comics and Games in Yellow Springs, Ohio. This week, Bennett discusses Archie Comics and their foray into the Webtoon portal as well as Macy's Parade plans.
Webtoon is where the eyeballs are, and creating new stories in the Webtoon format is a smart as well as a relatively inexpensive way of promoting the brand by getting actual Archie Comics in front of an audience who most likely only know the characters through TV shows like Riverdale, The Chilling Adventures of Sabrina, and Katy Keene. And the deal is undoubtedly good for Webtoon as well; there are a lot of Archie fans out there, many of whom have never been or regularly read comics there.
Like me, for instance. I’ve been to the site several times, but I found myself overwhelmed by the vast amount of material that was available. Plus, having weak eyes and Vienna Sausage like fingers, I’ll confess that I’ve found reading comics on a phone is not ideal for me. But as I keep saying, I’m always looking for something I’ve never seen before, and I’ll admit I’m really looking forward to reading an Archie story told vertically.
All parade participants will be at least 18 years old, so there won’t be any high school or college marching bands, and the “80 to 100 handlers that normally escort the balloons will be replaced by “specialty vehicles”. But for me, the significant thing is what hasn't been announced yet; there’s still “no information regarding specific performers, floats, or bands has been released yet”.
I’ll concede with Susan Tercero, executive producer of a Macy’s Thanksgiving Day Parade who is quoted as saying the parade’s “historical purpose” is “to bring joy into the hearts of millions across the nation." Because it’s certainly brought a lot of joy to mine over the decades. But, leave us to face it, the actual purpose of the parade is to be a promotional tool; for toys, movies, Broadway shows, and the parade itself.
It’s understandable, given how uncertain our lives seem these days and how much of what’s coming continues To Be Announced. But that doesn’t make not knowing the answer to the question that I’m sure is on everybody’s mind any less disconcerting; will we be seeing the Goku balloon again? According to Macy’s this year more than 50 million viewers will tune in on Thanksgiving Day, which seems possible, given how large the stay-at-home audience will be this year. And how many people, like me, who will be tuning in to see what they see.
The opinions expressed in this column are solely those of the writer, and do not necessarily reflect the views of the editorial staff of ICv2.com.