Since I received some positive comments about last week’s column on publisher promotions, I figured why not go back to that well again and look at a few others that struck me favorably.
We currently have a sign up in our Munchkin area offering a free bookmark with every $10 spent on a Munchkin product (We have a LOT of Munchkin bookmarks), but something more professionally done from Steve Jackson Games, either mailed to us or downloadable, would certainly help. This works well for Munchkin because SJG has produced a LOT of Munchkin products and Munchkin players, of which there are admittedly fewer than there were five years ago, usually try to buy all of the new sets. Make the bookmarks a promo available at your FLGS, and announce that on the SJG website and move those customers to the store.
Posters. I 'm a big fan of useful posters (see "Rolling for Initiative--How Much is that Poster in the Window?"). By "useful," I mean a poster that communicates information about the product or service offered. Case in point, promotional posters that show the cover of the game or book only are comparatively useless. They can take up a lot of valuable wall or window space. A poster, at a minimum, should have a call to action such as "Buy It Here," or the release date of an upcoming item. The two best posters I ever saw came from Brotherwise Games for Boss Monster and Fireside Games for Castle Panic. Each provided a brief tutorial on how to play the respective game so that customers looking at them could quickly decide if the game play was something they would enjoy. The only way I see to improve them would to scale them down to 8-1/2" by 11" so that they could hang or otherwise get displayed next to their respective games. The shelves do not have space for posters nearby so the very useful posters have to hang in other parts of the store. Again, a pre-printed one mailed out or a downloadable flyer would prove highly useful.
What promotions have you see that you like. Let me know at email@example.com.
The opinions expressed in this column are solely those of the writer, and do not necessarily reflect the views of the editorial staff of ICv2.com.