Column by Scott Thorne
Posted by Scott Thorne on June 5, 2023 @ 2:30 am CT
9E We Hardly Knew You").
Some of the websites that focus on Warhammer 40,000 and other games produced by GW have posted they see indications that GW will start taking preorders for Leviathan on June 10 with a release date of June 24. Their reasoning is these dates avoid the release of Atomic Mass’ Star Wars: Shatterpoint miniatures game this past weekend as well as the release of Magic the Gathering - Lord of the Rings: Tales of Middle Earth the weekend of June 17. All these releases are going to force game stores to invest quite a bit of available capital in purchasing stock.
However, unlike the previous two releases, GW has not told us when to expect Leviathan. WotC and Asmodee have both trumpeted for months the release dates of their respective releases. Why? Both companies realize these are the major product releases for their respective companies and they expect their customers to spend significant amounts of money on them.
GW, meanwhile, has a business model which, for the life of me, I do not understand. Most new releases get announced the week before the release date, which has been on Saturday for most of the past decade. Especially on highly anticipated releases, there are often caps on the quantity a store can order. The recent Kill Team Ashes of Faith set had a cap of two units on it. While we had to turn away a few customers that wanted one, I shudder at thinking about how stores with much larger Warhammer 40,000 customer bases dealt with the customers they had to turn away.
Comments? Is there any chance Games Workshop will start giving stores and their player base more advance notice of new releases? Send them to email@example.com.
The opinions expressed in this column are solely those of the writer, and do not necessarily reflect the views of the editorial staff of ICv2.com.
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