At San Diego Comic-Con Tokyopop announced it will be the exclusive manga sponsor for the 2007 concert series produced by Video Games Live (VGL). The concerts feature music from popular video games performed by orchestras and choirs with rock-concert level special effects and video clips. Tokyopop will offer special promotions, contests and giveaways through the concert season and their Website will feature exclusive video clips from the shows and ticket giveaways.
'We are extremely excited to form this exclusive marketing alliance with Video Games Live,' said Marco Pavia, Tokyopop Director of Marketing. 'There is strong crossover between manga fans and gamers. Some of our hottest manga is video-game based, including Warcraft, Kingdom Hearts, Devil May Cry 3, .hack, and Archlord. Forming this partnership with the sizzling Video Games Live concert series was a perfect fit.'