Retailer Brian Hillier of Twilight Comics in Belleville, Illinois reacted to Marvel COO Bill Jemas' vow to hold comic prices (see 'Jemas: Read My Lips -- No Price Increases'). He feels that title changes are covering higher prices on some Marvel books.
Mr. Jemas proudly announced no price increase; because Marvel is better than DC. Cable increases from $2.25 to $2.99 when it becomes Soldier X. Deadpool/Agent X and X-Force/X-Statix get the same increase. But, of course, you can't have a price increase on 'brand new' titles. How political of you, Mr. Jemas.