In a blast from the 90s, Marvel will release variant editions of its new Ultimate Comics titles with “Foilogram” covers, combining foil and holograms.  According to Marvel SVP-Sales and Circulation David Gabriel, the move was made in response to fans “who’ve been demanding this kind of variant.”  He said use of the Foilogram covers would be limited to “very special occasions.” 

The covers will appear on variant editions of three titles shipping in August and September:  Ultimate Comics Avengers #1, Ultimate Comics Spider-Man #1, and Ultimate Comics Armor Wars #1. 

Foil cover editions were pioneered by Valiant Comics in the early 90s, and for a time they stimulated sales, but later fell into disrepute from over-use.