Toys R Us has acquired the brand and URLs of bankrupt toy retailer KB Toys (see “Sayonara KB Toys”), the company announced last week. It has not announced any plans for the brand, but is suggesting that visitors to KBToys.com visit the Toys R Us Websites.
Toys R Us is making a year of it in acquiring the brands of distressed toy retailers. The KB Toys acquisition joins TRU’s acquisition of eToys.com and FAO Schwartz earlier this year.
The eToys Website is still operating under its own brands, and Toys R Us continues to operate the Fao Schwartz stores in
