Spencer’s Gifts division Spirit Halloween, which operates a chain of pop-up Halloween stores, plans to put pop-up toy stores in 25 of its locations in the eastern United States after the Halloween season.  The pop-up toy stores will operate as ToyZam!, and will feature many of the same products as the planned Toys R Us pop-ups (see “Toys R Us Expands Footprint for Holidays”), such as Transfomers action figures and Hasbro games, although with a more KB-style feel, according to CNBC. 

Prices are expected to be competitive with TRU, but not with Walmart and its competitors, who have been aggressively pricing since early in the season (see “Walmart Supersizes Sawbuck Sale”).