Sony has announced that its reboot of Spider-Man (see “Columbia to Reboot Spider-Man”) will be produced in 3D for release on July 3, 2012, according to the Hollywood trades.  Once the studio moved off its May 2011 dates and committed to a new director and cast, it was just a question of when a new script would be agreed upon and production scheduled. 

A script by James Vanderbilt, based on Bendis’ and Bagley’s Ultimate Spider-Man story of the high school Peter Parker, is planned as the basis of the new production (see “Ultimate Spider-Man Inspires New Film”).   

The 3D announcement is undoubtedly one of many more that will be made in the wake of the $2 billion+ Avatar juggernaut.