An ICv2 Release.  ICv2 publisher Milton Griepp will present the company’s Comic Industry White Paper at C2E2 on Friday at C2E2 at McCormick Place in Chicago.  The annual ICv2 White Paper, which has been presented for the last four years at New York Comic Con, is the definitive source of information each year on the comics business.  Highlights include:

Comic market size estimate

Graphic novel market size estimate

Manga market size estimate

Underlying trends and dynamics

Outlook for 2010


“We’ve really enjoyed the opportunity to present our White Papers at New York Comic Con for the last four years,” Griepp said.  “C2E2’s launch this spring made it the perfect venue to release our report on the previous year in the comics and graphic novel market.” 


ICv2’s Comic Industry White Paper is sponsored this year by Reed Exhibitions.  “In the past, we’ve been able to support our work on the White Paper through our Conference at New York Comic Con,” Griepp explained.   “With C2E2 taking over that slot in the calendar, we needed a new way to support our annual report on the industry.  Reed stepped up to the plate with their sponsorship.”   


“We want to thank Reed for sponsoring the Comic Industry White paper,” Griepp said, “Presenting the White Paper at C2E2 will be a great way to kick off this new show in Chicago, and we’re happy to be a part of it.” 


The ICv2 Comic Industry White Paper will be presented at 12:15 p.m. Friday at McCormick Place in Chicago, in room E350.


About ICv2

ICv2 is the #1 source of news and information for the buyers, gatekeepers, and tastemakers on the front lines of the pop culture business, covering the hottest categories:   comics and graphic novels (including manga); movie/TV products (including anime); and hobby games—collectible, cool board, minis, RPGs.


ICv2 publishes daily news and info on, and in-depth analysis and features four times a year in its magazine Internal Correspondence.   ICv2 also hosts conferences at New York Comic Con and San Diego Comic-Con International.   



About The Reed Exhibitions Pop Culture Group 

The Pop Culture Group at Reed Exhibitions owns and operates the New York Comic Con (NYCC), the Chicago Comic and Entertainment Expo (C2E2), and the New York Anime Festival (NYAF).  New York Comic Con was launched in 2006 and quickly became a dominant presence in the pop culture world of public events.  In 2009, 452 companies exhibited at NYCC for a total of 84,000 square feet of paid exhibit space, and it has been ranked by Crain's New York Business as the second-largest annual event in NYC.  C2E2, which will debut April 16 – 18 at Chicago's McCormick Place Convention Center, is modeled after NYCC and will provide fans the opportunity to meet and greet their favorite writers, creators, and artists, as well as to see, hear and learn about the latest and greatest in comics, graphic novels, anime, manga, video games, toys, movies, and television. The Pop Culture Group also operates the recently-launched Star Wars Celebration in partnership with the Lucasfilm Ltd. and UFC Fan Expo.  Additionally, it holds a strategic partnership with Penny Arcade Expo (PAX) in 2008 and will work closely with PAX on the launch of PAX East in Boston in 2010.