Spin Master has announced that it has shipped over 250 million Bakugan Battle Brawler balls since the launch of the game just four years ago (see “Bakugan, an International Multi-Media Property”). The game remains the #1 property in the Boys Action Supercategory, according to NPD, and has spawned huge amounts of merchandise beyond the core toy/game line.
The backstory comes from the anime, which is one of the few anime still airing on Cartoon Network, further supported by original manga and screen grab manga (both published by Del Rey).
In addition to the Spin Master toys, there’s a full licensed merchandise program and a line of Activision videogames. The property has also now spawned an online game, Bakugan Dimensions.
This fall’s addition to the toy line is the Dragonoid Colossus.