Marketing for Spider-Man, Turn off the Dark, the new $60 million Broadway musical, is starting to gear up, with a photo spread in the December issue of Vogue and a promotional deal with Syfy.  The premiere of the production has been delayed once again, this time to January, due in part to safety concerns related to the stunts, according to the New York Times.  But visibility for the show will be high, as is necessary for the most expensive show in Broadway history. 

The Vogue spread, with photos by Annie Liebowitz, shows scenes from the production, highlighting the costumes. 

The promotional deal with Syfy includes commercials, promos, and teasers for the show, as well as prizes for online contests, according to Variety. 

Both of these deals reach far beyond the New York market in an attempt to give the show a national presence that can bring in out-of-town audiences.  With a reported $1 million a week running cost, the show is going to need to sell a record number of tickets to pay off its record budget.