Marvel will produce Comic Shop Variants of Amazing Spider-Man #666, with covers showing a photo of the store being defended by Spider-Man on the front page of the Daily Bugle.  The back cover will be a full page, Marvel-designed ad for the store. 
 
The front cover art will be by Humberto Ramos.
 
Amazing Spider-Man #666 will ship on July 27th.

IDW ran a promotion earlier this year offering retailers variants depicting Godzilla stomping on their store on the cover of Godzilla: Kingdom of Monsters #1 (see “Interview with Ted Adams, Part 3”).