The new TV spot for Gary Ross’ The Hunger Games, which opens on March 23rd, provides some idea of the film’s epic scale, and stands in stark contrast to the most recently released clip, which features a more intimate scene between Cinna (Lenny Kravitz) and Katniss (Jennifer Lawrence), see “New Clip From The Hunger Games.”

 

Current tracking numbers indicate that Ross’ The Hunger Games film, which is based on the highly popular series of YA novels by Suzanne Collins, is quite likely to have the biggest opening of any movie so far in 2012 (see “Huge Opening for Hunger Games”).

 

It is also likely that if The Hunger Games opens as strong as the analysts forecast, it will become a potent movie franchise, which is certainly good news for WizKids, which has a line of games based on the film (see “WizKids Hunger Games Products”), and WizKids’ parent NECA, which has plenty of other branded Hunger Games merchandise, including Hunger Games light bulbs (see “Toy Fair 2012 Pics”).