NYCC News: At the New York Comic Con Penguin Books’ Rich Johnson told ICv2 that Penguin was launching a new kid-targeted line of graphic novels that will be published under the Dial/Dutton line.  So far, according to Johnson the publisher has no specific titles to announce, but he told ICv2: "We are looking for suitable graphic novel material for middle grade readers, for YA readers, there might be some adaptations (of YA series) involved, but we are not sure yet."
Why is Penguin making this move now?  Johnson explained, "Clearly it’s a huge, growing market, the kid’s graphic novel market.  You see those titles making the bestsellers list all the time.  So we are looking to do work in that area to get more kids reading comics."