Enterplay plans an April release for My Little Pony Friendship Is Magic Series 2 Trading Cards. Each pack includes 4 cards, 1 sweepstakes code, a funtat Tattoo Card, and either one foil card, one sticker, or one pop-up standee card. Enterplay will be including a series of four gold box toppers in hobby product only.
The first My Little Pony Friendship Is Magic Trading Card series from Enterplay sold out within a week, and the first series is now in its third printing with some of the special foil cards in the set fetching up to $600 in the aftermarket. The entire My Little Pony property appears to be white hot with the first issue of IDW Publishing's MLP comic book selling nearly 100,000 copies (see "Bronies Drive MLP Hits").