Hasbro Productions will release the feature My Little Pony: Equestria Girls in over 200 theaters in June, according to the New York Times. Equestria Girls is a brand extension in which the My Little Pony characters are teenage girls in high school. Equestria Girls was done with the same creative team, animation style, and message of friendship as the core show, My Little Pony: Friendship Is Magic.
Equestria Girls will be released on DVD and on The Hub later. Merchandise for the new property is also in the picture, including toys, apparel, publishing and accessories.
Sales on My Little Pony products are booming (see "Bronies Drive 'MLP' Hits"); we’ll see if licensees and customers latch onto the new spin-off with equal enthusiasm.
For 'Equestria Girls'
Posted by ICv2 on May 14, 2013 @ 12:45 am CT
MORE SHOWBIZ
New 'Star Wars' Game Later this Year
April 25, 2024
Unexpected Games will release The Mandalorian: Adventures, a new game based on Season 1 of the Disney+ Star Wars series, later this year.
From Conference Call
April 24, 2024
Hasbro CEO Chris Cocks dropped some important facts on current and upcoming Universes Beyond licensed sets for Magic: The Gathering in the company's Q1 conference call today.
MORE COMICS
For A and B Covers; No Minimum Required
April 25, 2024
Both A and B covers will be fully returnable with no minimum.
On Market Conditions, BOOM! and Diamond, Direct-to-Consumer Sales, More
April 25, 2024
In Part 1, we talked about market conditions, why BOOM! Studios is with Diamond Comic Distributors, direct-to-consumer sales, and channel mix.