Marvel has announced that its licensing for Ang Lee's Hulk, which will be released this summer (see 'Best in Shows'), is even larger than its licensing for Spider-man last year, making it the largest ever for a Marvel movie. Over 300 companies have signed licensing agreements worldwide, including Toy Biz, Upper Deck (see 'Upper Deck To Do Hulk Trading Cards'), Harper Collins, and Vivendi Universal. According to the announcement, the Toy Biz Hulk toys are selling as well or better than Spider-Man toys did at the same point last year, and every major retailer worldwide is giving Hulk 'dominant positioning' this summer and into the holiday season.
Over 300 Licensees
Posted by ICv2 on April 7, 2003 @ 11:00 pm CT
MORE SHOWBIZ
To Help with M&A, Loyalty Program, More
May 2, 2024
Skybound Entertainment has continued its executive hiring binge with the addition of two more senior executives, to help with mergers & acquisitions and a new loyalty program.
Vault's Headshell Imprint Launches with Graphic Novel and Merch
May 1, 2024
Vault Comics is launching its Headshell imprint with the graphic novel available in several deluxe editions as well as a line of tie-in merch.
MORE COMICS
Second Title in Offbeat Manga Imprint
May 2, 2024
UFO Mushroom Invasion is the second title in the imprint, which will focus on vintage pulp, horror, and mystery manga.
Arguing Damage from Amazon's Behavior
May 1, 2024
The American Booksellers Association has filed a motion to intervene in the case against Amazon filed by the Federal Trade Commission and 17 state attorneys last fall.