Marvel has announced that its licensing for Ang Lee's Hulk, which will be released this summer (see 'Best in Shows'), is even larger than its licensing for Spider-man last year, making it the largest ever for a Marvel movie. Over 300 companies have signed licensing agreements worldwide, including Toy Biz, Upper Deck (see 'Upper Deck To Do Hulk Trading Cards'), Harper Collins, and Vivendi Universal. According to the announcement, the Toy Biz Hulk toys are selling as well or better than Spider-Man toys did at the same point last year, and every major retailer worldwide is giving Hulk 'dominant positioning' this summer and into the holiday season.
Over 300 Licensees
Posted by ICv2 on April 7, 2003 @ 11:00 pm CT

MORE SHOWBIZ
Eisner-Winning Graphic Novel Is Now a Netflix Series
June 5, 2025
The graphic novel, which won a 2016 Eisner Award, is now a Netflix series.
To Mark 10th Anniversary of 'Critical Role'
June 4, 2025
The boxed set celebrates the 10th anniversary of the Dungeons & Dragons webseries.
MORE COMICS
From Marvel Comics
June 6, 2025
Check out the preview for Imperial #2, the cosmos-reshaping event series by Jonathan Hickman, Iban Coello and Federico Vicentini.
From Dark Horse
June 6, 2025
Dark Horse will publish the stylish hardcover.