Sanrio, Warner Bros. Consumer Products, and DC Entertainment announced a new collaboration through which Hello Kitty will dress as DC characters, including Superman, Batman, and Wonder Woman, in licensed products.  The new products, launching in 2014, will include apparel, accessories and footwear, stationery, publishing, personal care, promotional products and food products.

DC is also doing co-branded products with Uglydolls (see "'Uglydolls' a la DC").