Konami Digital Entertainment is launching a new monthly program of events for its Official Tournament Stores.  The Yu-Gi-Oh! Day and Yu-Gi-Oh! Demo Day programs are designed to attract more fans of the card game to the stores, by offering exclusive prizes and events. The first Yu-Gi-Oh! Day / Yu-Gi-Oh! Demo Day is July 27th.
The Yu-Gi-Oh! Day events are targeted towards experienced players.  Qualifying Official Tournament Stores are asked to organize a Swiss format tournament.  The winner of each store’s tournament will receive an exclusive Yu-Gi-Oh! Day playmat.  Participants will be charged a five dollar fee to take part, receiving participation packs valued at five dollars.
Participating stores will also be able to participate in the Yu-Gi-Oh! Demo Day event, which is designed for novice players. These events will be supported by on-site staff who will be available to teach the game to new players. 
In a press release, Konami’s Vice President of Card Business Yumi Hoashi describes the intent of the new programs:
"We created Yu-Gi-Oh! Days and Demo Days to provide new and exciting opportunities for Yu-Gi-Oh! TCG players.  Demo Days will introduce the game to new players and introduce them to Yu-Gi-Oh! Organized Play in a casual atmosphere.  And, the Yu-Gi-Oh! Day is really a great way for seasoned Yu-Gi-Oh! TCG players to Duel with their peers and pass along their experiences to the younger players."