With the debut of Ang Lee's Hulk movie just three weeks away, the 'green wave' of merchandising, already evident in toy stores and comic shops, has made its way to the video game counter, where The Incredible Hulk makes his first appearance on Nintendo's popular Game Boy Advance. Developed by Pocket Studios for Vivendi Universal Games, The Incredible Hulk Game Boy Advance allows players to relive the classic origin and early battles of the Hulk as they go toe-to-toe with arch villains such as the Abomination, the Executioner, and the Leader. The Incredible Hulk game (srp $29.95), has been rated 'E' and carries a descriptor for violence.