Dark Horse Comics will release the entire Little Lulu run in a series of 200-page, b/w, $9.95, 6' x 9' trade paperbacks. The first in the series, Marge's Little Lulu Volume One, will be released November 17th. The property began in the Saturday Evening Post in the 1930s and continues today in a long-running cartoon show on HBO Family. This is a great all-ages, both-sexes property that has been used by good retailers to expand their customer base in recent years (for example, see 'Better Retailing -- Expanding Sales to Women') despite its expensive hardcover format. This new, cheaper format makes Little Lulu an even better tool for appealing to a broad audience.
In Pocket Size TPBs
Posted by ICv2 on June 30, 2004 @ 10:00 pm CT
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