Score Entertainment plans to use the San Diego Comic Con International (July 22-25) as a springboard for its hottest new release, the Dragon Booster Trading Card Game. Comic Con attendees who visit the Score Booth will get a first look at the Dragon Booster TV series, which is being produced by the 3D animation wizards at Nerd Corps Entertainment and which will debut on the Jetix block (on the ABC Family and Toon Disney channels) on October 23, as well as a free Dragon Booster promo card pack. Each pack will contain one of two playable promo cards plus a tip card with instructions on how to enter a contest Score is sponsoring in conjunction with Regal Cinemas. The movie house chain will give away 600,000 Dragon Booster promo packs as well as run a 30-second Dragon Booster spot in all its theaters during August and September.
Score's Dragon Booster trading card game will debut in February of 2005, while a line of Dragon Booster toys from Jakks Pacific will go on sale in the fall of 2005, and the first Dragon Booster video games from Konami will arrive late in 2005 (see 'Dragon Booster Gets Licensed').