Anthony Furfferi of Empire Comics in Rochester, New York saw the news that Marvel is changing the mix for its Ultimate 2 #1 variant (see 'Marvel Switches Ratios on Ultimates 2 #1 Incentive') and wants an overship:
If Marvel was truly interested in selling comics (i.e., the Ultimates 2 #1 Black and White variant etc.), why not just do an overship. I mean, if they're that confident in the book, why play games with the incentive offer? Face it, either the art and story will sell this book or it's time to move on... to DC that is.