Tokyopop has announced that Scholastic Books has sold nearly a half million units of SpongeBob SquarePants: Bikini Bottom's Most Wanted. Previously ICv2 had reported that Scholastic had moved 250,000 copies of the SpongeBob Cine-Manga (see 'Manga Display Space Growing'), but the doubling of that already impressive number indicates the immense potential of the Scholastic Book Club, and the appeal of the Spongebob property to the school-age demographic.
Via Its Book Club
Posted by ICv2 on December 16, 2004 @ 11:00 pm CT
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